Jeff Briley

Over the 30+ years of honing my craft as a waterman and natural athlete, I have developed a deep love of actively reconnecting to the natural world. Sharing that love with others is what drives me to improve, to grow. When I was younger, it was surfing, soccer, fishing, hiking, climbing, and skateboarding that commanded my attention and whether I knew it or not, being flexible, strong, conditioned, accurate, agile and clever were all essential to doing what I loved in and out of the water.

I have always had an unconventional interest and approach to fitness. Mostly working outdoors in a natural setting, I have always paid keen attention to being and coaching others to be better humans. We are natural animals that are meant to climb, the push, to balance, to pull, to crawl, the swing, to lift, to swim, to be fit, naturally. We are born to problem solve, to be resilient, to overcome challenges, to work together, and to grow. Fitness to me is about living a meaningful, healthy, active lifestyle and being capable in any and all situations. And I see fitness training as means to that end. Being capable to handle, with a cool head, life’s challenges and whatever nature throws our way is paramount. I have put and found myself in some extremely challenging places, whether facing up to the ocean’s fury and power or up hundreds of feet on a rock wall. For me as a trainer, it’s not about aesthetics or being strong for the sake of being strong. It’s about strength and mobility with purpose. How can we be, physically, the best humans possible? It’s not about training to train. It’s about training for life. It’s about being there when our family and our community needs us. It’s about coming out of tough situations better than when you went it. To be honest, I never thought I would be a personal trainer but now that I’m here, I can’t imagine a more natural and important place for me to be, helping others realize their fullest potential.