PRODUCE More Revenue

by Kendra Bylsma, Brian Nunez and Billy Polson

32 Ratings

Online Course
Price
$64
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$59
IDEAfit+ Member
$0
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Digital Video
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$34
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$24
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Description

The top has blown off the fitness industry in terms of revenue potential. In this session, you will collect a comprehensive list of revenue ideas from three high-performing studio owners. They will show you what drives their bottom line and what you might be missing. Explore growth opportunities and hear the latest ideas on personal training, team training, group exercise, corporate, boot camps, special events, cross-promoting, retail, recovery services, space rental, trade outs, technology offers, nutrition solutions and more. This session will beef up your bottom line.

Available Course Credits

AASFP
0.10
ACE
0.10
ACSM
1.00
ACTION
0.10
AFAA
1.00
AFPA
1.00
CHEK
1.00
FAI
1.00
IFPA
1.00
ISFTA
1.00
ISSA
1.00
NAFC
0.10
NASM
0.10
NBHWC
1.00
NCSF
0.50
NESTA
0.10
NSPA
1.00
PAI
1.00
PTAG
1.00
PTIA
1.00
REPS NZ
0.75
REPs UAE
1.00
W.I.T.S.
1.00

Learning Objectives

  1. Assess a current business model to identify missed earning opportunities and maximize facility usage.
  2. Describe your competitive market and determine fair market value for your pricing structure.
  3. Develop new programs and partnerships to better meet client needs, increase client spending density and attract new customers.
  4. Detail staffing needs for an efficient way to increase business revenue.
  5. Implement a step-by-step method for building successful and profitable new revenue streams.
  6. Create a new-client referral program that allows your current clients to do your marketing for you.

Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

PRODUCE More Revenue Session Video & Test
Module(Required)

About the Author

Kendra Bylsma

Kendra Bylsma IDEA Author/Presenter

Kendra Bylsma is the owner and lead health coach at Allegro Coaching, a regional wellness company in Grand Rapids, Michigan. A boutique fitness facility, Allegro Coaching offers 40+ group fitness classes, one-on-one personal training, massage therapy, nutrition coaching and corporate wellness services. Her team of 35 health coaches works with 35 local companies, ranging from 50—5,000+ employees. Kendra currently serves on the IDEA World Club & Studio advisory committee and is a certified John Maxwell leadership coach, as well as a business coach to female fitness entrepreneurs across the country.

Brian Nunez

Brian Nunez IDEA Author/Presenter

Brian Nunez is an internationally recognized industry leader and award-winning presenter, inspiring coaches, companies and clients all over the world to live a focused, fit and free lifestyle. He is a best-selling author, Nike master trainer and successful entrepreneur, as well as one of the most sought after coaches in the world specializing in athletic performance, mental conditioning and business leadership. He is the founder of FNS Training Center, voted Silicon Valley's top training facility in 2016—2018, providing a one-of-a-kind team-training experience, along with personal training, nutrition coaching and mental conditioning.

Billy Polson

Billy Polson IDEA Author/Presenter

Billy Polson, named one of America's Best 100 Trainers by Men's Journal, is a three time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and fitness studio owners worldwide. In 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 14 years. His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with developing the confidence and momentum for achieving their ultimate brands.

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