Online Business Academy Certificate

by Shannon Fable, Vito La Fata, Anna Renderer, MS, Katrina Pilkington, Phil Carr and Sadie Nardini

Earn CECs/CEUs from ACE, ACSM, AFAA, NASM, NFPT, WITS and more!

83 Ratings

Online Course
Price
$199
IDEA Member
$179
IDEAfit+ Member
$0
Add to Cart

Description

Learn to Break Into the Online Fitness Market

Find your big message, package your content into valuable offers, and share it with the world. In this 6-part series, recorded at IDEA Virtual World, You’ll discover proven ways to grow a loyal audience, monetize your expertise, and build a stable online and influencer business that generates the revenue that allows you to live the lifestyle you desire.

Available Course Credits

AASFP
0.60
ACE
0.60
ACSM
6.00
ACTION
0.90
AFAA
12.00
AFPA
9.00
CHEK
9.00
FAI
9.00
IFPA
9.00
ISSA
12.00
NASM
1.20
NBHWC
6.00
NCEP
1.00
NCSF
4.50
NESTA
0.90
NETA
9.00
NFPT
1.50
NIEW
0.60
NSPA
9.00
PAI
6.00
PTAG
9.00
PTIA
6.00
REPs UAE
6.00
W.I.T.S.
6.00

Learning Objectives

  1. Learn the importance of embracing technology to enhance your business.
  2. Learn the five stages in the perfect sales cycle process.
  3. Learn three marketing principles that will help you successfully market your services.
  4. List the five phases involved in building a profitable, automated and scalable online business.
  5. Outline the four steps to building your signature coaching system.
  6. List the four major online revenue streams.
  7. Explain how to use methods for creating and cuing fitness programming for multiple populations, using results instead of assumptions.
  8. Learn how to grow skills needed to market your fitness business in person and online through inclusive awareness
  9. Describe how to introduce new revenue streams into your coaching business.
  10. Retain clients for the long term.
  11. Learn the best ways to utilize technology to aid the growth of your business.
  12. Discover how to clarify the “why,” or overriding purpose, for anything you will create, either online or off.
  13. Learn how to define each segment of your professional class or course creation and how to schedule the sections in optimal order.

Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

The Innovative Fitness Pro: Top Tech Strategies for Business Success
Module(Required)
Free and Low-Budget Marketing Strategies to Attract Prospects, Close Clients and Build Influence Using Social Media
Module(Required)
The Online Business Roadmap: How to Build a Million-Dollar Online Business
Module(Required)
Grow Your Business With Authentic Inclusive Marketing and Messaging Strategies
Module(Required)
How to Expand and Grow Your Personal Training Client Base
Module(Required)
Rock Your Online Courses and Classes
Module(Required)

Certificate Includes the following courses:


  • The Innovative Fitness Pro: Top Tech Strategies for Business Success
    Presented by: Shannon Fable
    Long before the COVID craziness, technology’s impact on the fitness profession was a spirited discussion. Now, we’ve been asked to fast-forward our understanding and embrace that, in the "new world," having some type of digital presence is part of the survival toolkit. In this hands-on session we will bypass the usual suspects such as wearables and tracking devices and instead focus on options that exist for stacking technology to capitalize on a world that’s gone digital. We’ll evaluate the tools and resources that are available, whether you want to provide your services on demand, streaming live, face-to-face or something in between, and how to choose which are right for your business.

  • Free and Low-Budget Marketing Strategies to Attract Prospects, Close Clients and Build Influence Using Social Media
    Presented by: Vito La Fata and Anna Renderer La Fata, MS
    There is a perfect storm of opportunity on social media right now: a larger audience that is excited to buy and consume online; the platforms are easier than ever and we now have a society that accepts virtual training as the new norm. Being able to intentionally, strategically and purposefully utilize social media to build an audience of ideal prospects, land the perfect buyers, and craft a stronger influence is a skill you must own to compete in the new social retail economy. In this session, Vito and Anna La Fata, co-creator of The Visionary Planner and Host of PopSugar Fitness will share three highly converting low-cost or free social media strategies to capitalize on growing your brand.

  • The Online Business Roadmap: How to Build a Million-Dollar Online Business
    Presented by: Vito La Fata
    Are you ready to start your online and influencer business, but aren't quite sure how to get started? Join Vito La Fata, a seven-figure online business owner and coach to get the clarity and action steps to start, launch and scale an online business so you can finally get the income, impact and freedom you desire!

  • Grow Your Business With Authentic Inclusive Marketing and Messaging Strategies
    Presented by: Katrina Pilkington
    As fitness professionals, we hold a huge responsibility to foster an environment of inclusion amongst our students and clients. Join this session to learn ways to become more authentically inclusive with marketing and messaging by embracing what makes us all different. You'll also get a better understanding of bias and how to work through it so you can expand your community—and your business. Change on the outside only happens with change on the inside; and you can be that change!

  • How to Expand and Grow Your Personal Training Client Base
    Presented by: Phil Carr
    Unveiling industry secrets that will expand your customer reach, enhance your customer retention rates and ultimately, grow your business, online. We’ll not only show you how to deliver successful marketing strategies, proven to engage new customers, but also best practices to help you up-sell to your existing customers, through a range of digital offerings.

  • Rock Your Online Courses and Classes
    Presented by: Sadie Nardini
    As the world shifts, wellness and fitness pros of all kinds are called to move their presence online, yet very few people are doing it as professionally or powerfully as they could. Rise above the rest with Sadie's immediately useful DIY tips for navigating the online world, creating your best courses and/or classes, and using the Internet to spotlight your purpose, connect with the right community, and gain incredible financial success for your unique offerings.

Certificate Includes the following presenters:


  • Shannon Fable
    Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, has spent more than two decades helping impressive brands such as Anytime Fitness, Schwinn®, Power Systems®, ACE, SilverSneakers®, FIT4MOM® and BOSU® as a fitness business and programming consultant. An experienced educator, freelance writer, and certified Book Yourself Solid® business coach, she helps fitness entrepreneurs navigate the industry and make more money. Shannon serves on the ACE Board of Directors and is the founder of GroupEx PRO®, a cloud-based group fitness management tool.

  • Anna Renderer La Fata, MS
    Anna Renderer La Fata, MS, is an entrepreneur, high-performance coach, mom, wife, and is best known for her role as the host of POPSUGAR Fitness. Anna built a women's lifestyle brand and online business, The Sexy Confident Life, to create a movement that empowers women mentally, physically and emotionally to live to their greatest potential. She has grown a six-figure online business with her weekly podcast, monthly magazine, online courses, multiple membership programs and high-performance immersion retreats. In partnership with her husband Vito La Fata, Anna now mentors fitness influencers in how to transition their expertise online, and they offer business coaching as well as a 2.5-day private business retreat called Vision in the Vineyards. Anna has a master's degree in clinical exercise physiology.

  • Vito La Fata
    Vito La Fata, husband, dad and visionary entrepreneur, coaches experts and influencers to build online businesses so they can build a brand with online courses, retreats and high-ticket transformation programs to

  • Phil Carr
    Phil Carr is the CEO and founder of the world's largest personal training software company, My PT Hub. With over 15 years of experience in the digital and online industry, Phil has a real passion for creating and building successful online businesses. He has a great eye for design and a focus on creating great products. He also has the ability to grow web businesses at an exponential rate.

  • Katrina Pilkington
    Katrina Pilkington is a NASM-certified personal trainer, weight loss specialist, youth exercise specialist, nutrition coach, AFAA group fitness instructor and presenter studying exercise science-kinesiology. She was inspired to change careers after her own humbling experience battling poor health. Her goal is to pay forward the knowledge she’s gained and to be a catalyst for others to change the trajectory of their own health and their communities. Katrina has mentored and trained over 300 group fitness instructors and personal trainers around the country.

About the Author

Shannon Fable

Shannon Fable IDEA Author/Presenter

Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, is a sought after speaker, author, and thought leader in business development and strategic innovation.  She has spent more than two decades helping impressive brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, FIT4MOM and BOSU®.   Fable served as Chair of the ACE Board of Directors, co-founded GroupEx PRO®, and is the Director of Content & Production Strategy for Intelivideo. As a certified Book Yourself Solid® Business Coach, she helps fit pros navigate the industry to build scalable and sustainable businesses.

Vito La Fata

Vito La Fata IDEA Author/Presenter

I like to consider myself the NO BS business educator, personal brand coach, and certified high performance coach to the wellness and fitness professional…” Right here is where you usually encounter the 3rd party corporate voice talking to you about someone in the 3rd person about all their accomplishments and achievements and that’s cool. But, don’t you usually start to feel a little disconnect from the author, speaker, presenter, coach, trainer, owner, whatever it is that you came to check out on their website to see if they would be a good fit for you to learn from? I do. So, since this is my site, I thought I would take a different approach, have some fun and talk to you direct and keep it real. I am Vito La Fata, and I like to consider myself the NO BS business educator, personal brand coach, and certified high performance coach to the wellness and fitness professional who is looking to get outside the box of the industry and start learning how to grow a personal brand online that reaches people far and wide via having a virtual business and if you want an offline business, cool. BUT, to be fair today, that offline business doesn’t have to be a brick and mortar business. It can mean you run live workshops, retreats, coaching groups, events, masterminds, if you can imagine it – you can build it! As a fitness and wellness professional today – having a business DOES NOT have to be the traditional brick and mortar anymore. That model as a small business owner is becoming more challenging due to changes in people’s buying behavior, consumer habits, busy lifestyles, and mobile needs and wants. Brick and mortar still serves a purpose if you really want it, I’m just here to say – it’s not the ONLY way anymore. You see, about 5 years ago facing being broke, devastated financially from a bad business partnership gone south, having short sold my house to stay in business, stripped down the barest necessities, I made the choice to reinvent myself and invest my time learning how to build a smarter fitness mousetrap than what was being taught by the major conferences, the national certifying agencies, and most presenters and speakers. When I was in my office being told my business was a “job” not a business, was the day I began a 5 year journey studying under some of the most prolific and successful entrepreneurs in the world, from Todd Durkin, Jeff Walker, Brendon Burchard, Darren Hardy, Bo Eason, Callan Rush, Dan Kennedy, and more, plus I devoured any book I could get my hands and ears (audio books rock) on as I committed to a book a week discipline to improve my understanding of marketing, business, high performance, leadership and entrepreneurialship. Since, those dark days, I’ve gone on to build, several brands, become the product launch manager for cutting edge fitness professionals such as Todd Durkin, a internationally recognized speaker and writer, I’ve contributed to IDEA Health, IHRSA World Conference, MindBody Conference, Australian Fitness Health Expo, Canfitpro, Fitness Business Summit and Club Industry. All this in hopes of turning around to serve you, the fitness professional, with accelerated business, marketing and most importantly high performance growth, so that you can avoid walking that long road and making the same mistakes. Today, I’m committed to sharing with you how to create a business you rock and lead a life you love!

Anna Renderer, MS

Anna Renderer, MS IDEA Author/Presenter

Anna Renderer is the Health and Fitness Expert for POPSUGAR TV sharing her fitness expertise developing over 50 educational online fitness video’s seen on www.fitsugar.com. Anna is the co-founder and CEO of KFIT Health, LLC, developing high quality nutrition and fitness education for children and their parents to fight the epidemic of childhood obesity www.kidfitnessandhealth.com. Anna has her Masters degree in Clinical Exercise Physiology, is an ACE certified Personal Trainer and certified Youth Fitness Specialist. She specializes in weight loss, functional training, and corrective mobility exercise. She is passionate about educating and instructing others on how to move and feel better to live a healthy and fulfilling life.

Katrina Pilkington

Katrina Pilkington IDEA Author/Presenter

Katrina is a Certified Personal Trainer and Fitness Specialist, Nutrition Coach, Group Fitness Instructor, and Wellness Educator also studying to complete her Master of Science degree in Exercise Science and Health Promotion to focus on issues related to Health Equity. She holds a certificate in Diversity and Inclusion from Cornell University and the University of South Florida. She also has an Associate of Science Degree in Graphic Design and is a content creator and host of various video series online. Katrina Pilkington is a global wellness educator bridging gaps with Equity, Diversity, and Inclusion through coaching as an adaptable champion of change. Her goal is to lead her community by example and relatability to shift the culture in wellness to be one of belonging and accessible means. Her goal is to use her experience coaching and mentoring to lead her community by example and use relatability to shift the culture in wellness to be one of belonging and accessible means for those who are the most underrepresented and marginalized. Katrina has a passion for working with others to find their deep meaning to take care of themselves inside and out to the best of their ability using the means they have access to. You can visit Katrina at fittykat.com, on Instagram (@fittykat_), Twitter (@fittykat), and Facebook (facebook.com/fittykat)

Phil Carr

Phil Carr IDEA Author/Presenter

Phil Carr is the CEO and founder of the world's largest personal training software company, My PT Hub. With over 15 years of experience in the digital and online industry, Phil has a real passion for creating and building successful online businesses. He has a great eye for design and a real focus on creating great products. He also has the ability to grow web businesses at an exponential rate.

Sadie Nardini

Sadie Nardini IDEA Author/Presenter

I'm a 25-year yoga/fitness instructor, and a world-traveling yoga and HIIT expert who created two innovative styles: Core Strength Vinyasa Yoga® and The Yoga Shred® - to spark total mind/body transformation in less time. My yoga and HIIT styles are based around the Deep Front Line (also: Deep Core Line) Myofascial meridian that is rarely taught correctly, but is the source of your true power and joint safety in Yoga and fitness. I'm also one of the world's top digital wellness course creators, with a social media reach of over a quarter million people - and I love to share my strategies in my Online Success workshops with teachers and trainers everywhere. I'm the lead singer of Sadie & The Tribe, a rock band, and I live in Santa Barbara, California! Find me @SadieNardiniOfficial on Instagram and Facebook!

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