How to Get Published and Leverage Media to Grow Your Business

by James Patrick

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$64
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Description

Working with the media is a crucial component in enhancing the visibility of one’s brand to amplify authority and generate more business leads. From magazines to podcasting to television, being able to extend the reach of your brand through the use of media is one of the best marketing strategies that fitness entrepreneurs can leverage. In this session, James, an internationally published photographer and award-winning marketing specialist, will share the four steps you must take to grow a successful relationship with the media and how to then leverage media features to market your business and brand.

Available Course Credits

AASFP
0.10
ACE
0.10
ACSM
1.00
ACTION
0.10
AFAA
1.00
AFPA
1.00
CHEK
1.00
FAI
1.00
IFPA
1.00
ISSA
1.00
NASM
0.10
NCCPT
1.00
NCEP
1.00
NCSF
0.50
NESTA
0.10
NETA
1.00
NFPT
0.20
NIEW
0.10
NSPA
1.00
PAI
1.00
PTAG
1.00
PTIA
1.00
REPs UAE
1.00
W.I.T.S.
1.00

Learning Objectives

  • Identify the right media outlets to meet your objectives.
  • Develop effective relationships with the media.
  • Identify the best way to pitch yourself and your business.
  • Identify strategies for getting features and repeat work from the media.
  • Leverage media features to grow your business.
  • Develop a marketable media kit.
  • Create a strategy for approaching media outlets.

Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

How to Get Published and Leverage Media to Grow Your Business
Module(Required)

About the Author

James Patrick

James Patrick IDEA Author/Presenter

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