Grow Your Business With Authentic Inclusive Marketing and Messaging Strategies

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$64
IDEA Member
$59
IDEAfit+ Member
$0

Includes all course content in digital format

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Digital Video
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Description

As fitness professionals, we hold a huge responsibility to foster an environment of inclusion amongst our students and clients. Join this session to learn ways to become more authentically inclusive with marketing and messaging by embracing what makes us all different. You'll also get a better understanding of bias and how to work through it so you can expand your community—and your business. Change on the outside only happens with change on the inside; and you can be that change!

Available Course Credits

AASFP
0.10
ACE
0.10
ACSM
1.00
ACTION
0.15
AFAA
2.00
AFPA
1.50
CHEK
1.50
FAI
1.50
IFPA
1.50
ISSA
2.00
ISTA
0.10
NASM
0.20
NBHWC
1.00
NCSF
0.75
NESTA
0.15
NETA
1.50
NFPT
0.25
NIEW
0.10
NSPA
1.50
PAI
1.00
PTAG
1.50
PTIA
1.00
REPs UAE
1.00
W.I.T.S.
1.00

Learning Objectives

  1. Explain the background of personal biases and how they affect societal operations in our industry.
  2. Describe how to engage in activities that can help identify personal biases and obtain resources for continued work in this area.
  3. Describe how to recognize personal biases (unconscious, societal and implicit) that can affect decisions and interactions when you acquire and train members.
  4. Explain how to use methods for creating and cuing fitness programming for multiple populations, using results instead of assumptions.
  5. List how to grow skills needed to market your fitness business in person and online through inclusive awareness

Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

Grow Your Business With Authentic Inclusive Marketing and Messaging Strategies
Module(Required)

About the Author

Katrina Pilkington

Katrina Pilkington IDEA Author/Presenter

Katrina is a NASM Certified Personal Trainer, Weight Loss Specialist, Youth Exercise Specialist, Women’s Fitness Specialist, Nutrition Coach, AFAA Group Fitness Instructor and Wellness Workshop Presenter also studying to complete her Bachelor of Science degree in Exercise Science and Kinesiology. Katrina was inspired to change careers after her own humbling experience battling poor health and weight issues. Her goal is to pay forward the knowledge she’s gained to be a catalyst for others to change the trajectory of their own health within her community. She and her family live on nutrition that is plant-based and incorporate most of their intake around whole foods to fuel naturally. Katrina has worked as a group fitness coordinator in multiple studios, has mentored and trained over 300 group fitness instructors and personal trainers all over the country, teaches classes, trains clients, and assists in leading workshops delivering nutritional knowledge. You can visit Katrina at fittykat.com, on Instagram (@fittykat_), Twitter (@fittykat), and Facebook (facebook.com/fittykat)

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