by Francesca Schuler
If you want to create a fitness community where people feel like they belong and are comfortable working out, but they don’t see anyone in your gym that looks like them, they will either walk away or won’t stay for very long. CEO of the wildly popular health club chain In-Shape shares top strategies for how to build a successful and popular business by understanding your target market and developing a space, message and team that reflects—and embraces—it.
|Diversity Strengthens Leadership ||Module||(Required)|
Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 60 full service health clubs. Since joining in 2015, Francesca and her team transformed the organization to create a team and member centric culture. She prioritizes team member development and diversity as evidenced by the increase in women on the leadership team, at the club and corporate level, from less than 10% in 2015, to now 50%. Her diverse background generates innovative thinking in how to grow and develop your career in the fitness industry. Francesca is the founder and an advisory board member of the California Fitness Alliance, the first industry body uniting all health clubs, boutiques, studios, fitness professionals, manufactures and suppliers, and members under one voice in the state. She was named IHRSA’s Woman Leader of the Year in 2019 and was named one of 2014 SF Business Times Most Influential Women in Business. In 2013 she was award the Marketers that Matter award for Customer Engagement. She is also on the board of O’Neill Vintners & Distillers and the Advisory Board of Shoptelligence. Prior to joining In-Shape, Francesca held executive leadership roles with retail giants like BevMo!, Treasury Wine Estates Americas, Method Products, Inc., The Gap and was a partner at Marakon Associates, a boutique management consulting firm, where she advised consumer and retail companies. Francesca holds an M.B.A. from Wharton and a B.A. in Comparative Literature from Brown University. ... read more.
Access your courses with a computer, tablet or smartphone.
Videos and interactive content designed for a proven learning experience.
Take your courses when you want and where you want.