Diversity Strengthens Leadership

by Francesca Schuler

70 Ratings

Online Course
Price
$64
IDEA Member
$59
IDEAfit+ Member
$0

Includes all course content in digital format

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Digital Video
Price
$34
IDEA Member
$24
IDEAfit+ Member
$0

Includes lifetime access to streaming video.

Description

If you want to create a fitness community where people feel like they belong and are comfortable working out, but they don’t see anyone in your gym that looks like them, they will either walk away or won’t stay for very long. CEO of the wildly popular health club chain In-Shape shares top strategies for how to build a successful and popular business by understanding your target market and developing a space, message and team that reflects—and embraces—it.

Available Course Credits

AASFP
0.10
ACE
0.10
ACSM
1.00
ACTION
0.15
AFAA
2.00
AFPA
1.50
CHEK
1.50
FAI
1.50
IFPA
1.50
ISSA
2.00
NASM
0.20
NCSF
0.75
NESTA
0.15
NETA
1.50
NFPT
0.25
NIEW
0.10
PAI
1.00
PTAG
1.50
PTIA
1.00
REPs UAE
1.00
W.I.T.S.
1.00

Learning Objectives

  1. Differentiate between diversity and inclusion.
  2. Demonstrate why both are imperative to a business’s success.
  3. Understand the importance of reflecting the community you serve and how this affects your team, your customers and your bottom line.
  4. Identify areas in your organization that could benefit from more diversity and inclusion.
  5. Recognize how implementing diversity and inclusion practices across your organization can drive growth and innovation.
  6. Learn the three pillars of a winning business strategy and how diversity and inclusion influence all of them.

Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

Diversity Strengthens Leadership
Module(Required)

About the Author

Francesca  Schuler

Francesca Schuler IDEA Author/Presenter

Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 60 full service health clubs. Since joining in 2015, Francesca and her team transformed the organization to create a team and member centric culture. She prioritizes team member development and diversity as evidenced by the increase in women on the leadership team, at the club and corporate level, from less than 10% in 2015, to now 50%. Her diverse background generates innovative thinking in how to grow and develop your career in the fitness industry. Francesca is the founder and an advisory board member of the California Fitness Alliance, the first industry body uniting all health clubs, boutiques, studios, fitness professionals, manufactures and suppliers, and members under one voice in the state. She was named IHRSA’s Woman Leader of the Year in 2019 and was named one of 2014 SF Business Times Most Influential Women in Business. In 2013 she was award the Marketers that Matter award for Customer Engagement. She is also on the board of O’Neill Vintners & Distillers and the Advisory Board of Shoptelligence. Prior to joining In-Shape, Francesca held executive leadership roles with retail giants like BevMo!, Treasury Wine Estates Americas, Method Products, Inc., The Gap and was a partner at Marakon Associates, a boutique management consulting firm, where she advised consumer and retail companies. Francesca holds an M.B.A. from Wharton and a B.A. in Comparative Literature from Brown University.

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