Club and Studio Business Certificate

by Travis Barnes, Trina Gray, Mark Fisher, Brian Nunez, Francesca Schuler, Staci Alden, Andrew Simpson , Rachel Cosgrove, Michael Mantell, Sheldon McBee, Billy Polson, Matthew Wright, Nickie Carrigan, Sarah Morrison, Todd Durkin, MA, Erin Kelly, Chris Stevenson and Peter Twist, MSc

Earn CECs/CEUs from ACE, ACSM, AFAA, NASM, NFPT, WITS and more!

76 Ratings

Online Course
Price
$199
IDEA Member
$179
IDEAfit+ Member
$0
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Description

Ingenuity Wins! Staying strong in a changing world.

In this 8-part series, recorded during IDEA's 2020 Virtual World Conference, the best presenters in the industry share their strategies for success to help you overcome the challenges you face now and help develop the resilience to face them in the future. Learn easy-to-implement action plans to overcome the hurdles of operating a successful business as well as how to make it stand out in a crowded marketplace.

Learning Objectives

After taking these courses, you will:

  1. Reinvent and deliver new services on-line.
  2. Create a new business plan for the new normal.
  3. Learn how to communicate like a true leader.
  4. Operate with confidence.
  5. Understand the importance of reflecting the community you serve and how this affects your team, your customers and your bottom line.
  6. Build a strong culture in which your team can thrive by knowing what you stand for and by working toward a common vision.
  7. Learn what it takes to successfully delegate and be able to lead your team.
  8. Understand emotional intelligence in order to effectively motivate, encourage and communicate with your team and clients.
  9. Identify how to make first impressions with prospects and members to drive them toward your club/program.
  10. Learn different approaches to onboarding your members for long-term success and results.
  11. Create opportunities to drive revenue both in person and virtually by adjusting your program offerings.
  12. Learn simple ways to attract people to your club or studio.
  13. Implement an action plan to clarify and simplify social media messaging.
  14. Grow a deep-rooted membership base, attract new people and become the trusted voice of fitness and health in your area.
  15. Learn key traits for effective leadership.
  16. Describe actionable strategies for leading through adversity.
  17. Develop a tangible plans for dealing with conflict.
  18. Learn to focus on your mission and values.

Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

Best Practices in the New Normal
Module(Required)
Diversity Strengthens Leadership
Module(Required)
Lead and Empower a Loyal Team
Module(Required)
Becoming a Behavioral Health Spotter
Module(Required)
Retain Clients Forever
Module(Required)
Get Social Savvy to Communicate Better
Module(Required)
Leading Through Adversity and Dealing With Conflict
Module(Required)
Powerful Me! The Strategies, Mindset and Actions of the Most Successful (Bonus Optional Video)
Module(Required)

Certificate Includes the following courses:


  • Best Practices in the New Normal
    The fitness industry landscape changed when our world was hit by the coronavirus pandemic and we were forced to stay home and stay safe. Clubs and studios had the ability to rise to the occasion, reinvent and deliver new services online and then reopen with new safety measures in place and new hybrid models. Some studios had to make tough decisions to close locations, reduce services or make a new business plan all together. Get the latest advice, updates and best practices for operating in our new normal, as well as communicating effectively to inspire confidence among clients and members.

  • Diversity Strengthens Leadership
    If you want to create a fitness community where people feel like they belong and are comfortable working out, but they don’t see anyone in your gym that looks like them, they will either walk away or won’t stay for very long. CEO of the wildly popular health club chain In-Shape shares top strategies for how to build a successful and popular business by understanding your target market and developing a space, message and team that reflects—and embraces—it.

  • Lead and Empower a Loyal Team
    The best leaders in the industry solve problems, grow revenues, mentor other leaders and create a winning culture. This session will give you the straight talk on how to become a servant leader and show empathy and heart while being decisive. Whether you have a part-time or full-time team of five or 500, this session will help you make a simple plan for grooming and retaining top talent. Get tips on pay structure, bonus systems, continuing education opportunities, team building activities, reviews, goal setting and more. Employees want to feel valued, heard, challenged and rewarded for their contributions; learn how to deliver on that promise.

  • Becoming a Behavioral Health Spotter
    COVID19 has shaken up the lives of all of us. While this pandemic shake has shifted many people’s lives in better directions, for so many of your clients it has sent them into an emotional tailspin of anxiety, stress, loneliness, fear, worry and depression. In this session, you will develop up-to-date, evidence-backed psychological skills on how to look beyond the outside to identify signs of possible emotional disruption, and how to motivate, encourage and communicate with clients during this turbulent time and beyond.

  • Retain Clients Forever
    Do you wish your members would fall in love with your brand and stay loyal to it forever? Don’t leave it to chance. Learn to get strategic about every step of client’s journey, whether they are training with you from home or in person. From their orientation to goal setting to integrating them into the culture of your community, implement a client system that leads to better results and improved communication with them inside and outside the club.

  • Get Social Savvy to Communicate Better
    Social Media can be a great way to meet new clients, grow your brand, increase your business and help more people. It is be critical for engaging your community and keeping them connected to your business in changing times. Social media can also be a drain on your time—but there are proven ways to get strategic so that it doesn’t become a full-time job. In this session, two top fitness leaders and social media experts will teach you to get savvy on Instagram and Facebook, share tips and examples for your club and studio and explain how to showcase your clients’ success to drive business and dollars.

  • Leading Through Adversity and Dealing With Conflict
    Your journey as a leader will include struggle, sweat and some tough decisions. Things go wrong in business – our doors are ordered to close, we lose members and employees, a top employee leaves without notice, a group of clients all cancel together, a competitor opens up next door or a new program flops. This breakout will give you the tools to help you feel more confident navigating rough waters in normal times and pandemic times.

  • Powerful Me! The Strategies, Mindset and Actions of the Most Successful (Bonus Optional Video - NO CECs)
    How do the world’s consistently top-performing people approach each day to stay in forward motion? What is the game plan to become a top leader, grow in your career, create opportunity and build a business? In this inspiring and motivating session, Peter will share his tips and takeaways to become more resilient, show up as your best self, and grow to new heights of success. Through his own personal journey, rising up from the devastation of stage 4 cancer, Peter has learned exactly what it takes to navigate difficulty, rise up and discover new levels of success.

Certificate Includes the following presenters:


  • Trina Gray
    Trina Gray is recognized worldwide as a passionate leader in the fitness industry. She is a successful health club owner, business mentor and IDEA presenter. Trina has owned Bay Athletic Club, a medical-based health club, and Bay Urban Fitness, a large group training studio, for more than a decade. She also founded Team Rockstar Fit, an online coaching team of thousands of fitness professionals who partner with Beachbody®. She is the recipient of the first-ever IDEA Fitness Leader of the Year award, the Top 10 Small Business of the Year award in Michigan, the CEO Award from Beachbody and the Outstanding Community Service Award from IHRSA. She is a savvy entrepreneur who loves sharing business and life lessons with fitness professionals

  • Mark Fisher
    Mark Fisher is an in-demand international speaker, consultant and entrepreneur. He is the co-owner of Mark Fisher Fitness, one of Men's Health magazine's Top 20 Gyms in America. MFF has two locations in Manhattan and was ranked #312 on the 2015 Inc. 500. Mark also co-founded Business for Unicorns in 2016. BFU has worked with clients like Sony Music, Sylvan Learning and the ACLU, as well as many of the leading fitness studios across the U.S. and U.K.

  • Travis Barnes
    Travis Barnes is a certified personal trainer who grew his multimillion-dollar fitness company, Journey 333, to five locations in less than 4 years. He started at less than zero, building his future with an unemployment check while living in a FEMA trailer. Now, his company is known for its exemplary customer service and business systems, and he is franchising it across the globe. Travis is a co-author of two books, 52 Amazing Journeys and Journey Fitness.

  • Francesca Schuler
    Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 60 full service health clubs. Since joining in 2015, Francesca and her team transformed the organization to create a team and member centric culture. She prioritizes team member development and diversity as evidenced by the increase in women on the leadership team, at the club and corporate level, from less than 10% in 2015, to now 50%. Her diverse background generates innovative thinking in how to grow and develop your career in the fitness industry. Francesca is the founder and an advisory board member of the California Fitness Alliance, the first industry body uniting all health clubs, boutiques, studios, fitness professionals, manufactures and suppliers, and members under one voice in the state. She was named IHRSA’s Woman Leader of the Year in 2019 and was named one of 2014 SF Business Times Most Influential Women in Business. In 2013 she was award the Marketers that Matter award for Customer Engagement. She is also on the board of O’Neill Vintners & Distillers and the Advisory Board of Shoptelligence. Prior to joining In-Shape, Francesca held executive leadership roles with retail giants like BevMo!, Treasury Wine Estates Americas, Method Products, Inc., The Gap and was a partner at Marakon Associates, a boutique management consulting firm, where she advised consumer and retail companies. Francesca holds an M.B.A. from Wharton and a B.A. in Comparative Literature from Brown University.

  • Rachel Cosgrove
    Rachel Cosgrove, 2012 IDEA Personal Trainer of the Year, co-owns and operates Results Fitness in Southern California. Opened in 2000, Results Fitness was voted one of the top 10 gyms in the USA by Men's Health, one of the Best Gyms in the U.S. by Women's Health, and was featured on BBC World for its scientific programming. Rachel has authored two best-selling books—The Female Body Breakthrough and Drop Two Sizes—and created the Drop Two Sizes DVD set. A consultant for Nike, she is also on the advisory board and is a columnist for Women's Health. She is an Ironman® triathlete who has completed half-marathons as well as powerlifting competitions. Rachel and her team at Results Fitness strive to become the best part of their members' day, achieving results and changing lives while having fun doing it!

  • Andrew Simpson
    Andrew Simpson is on a mission to help leaders in and out of the fitness industry to exponentially increase their influence and impact. He believes that when the leader gets better, everyone and everything in your business and life gets better. If you want to scale your organization and create the change in the world that you were created to make, it begins with leveling up your capacity to lead. Andrew is an author, speaker and the founder of Player's Fitness & Performance as well as the Winning Athlete Formula.

  • Staci Alden
    Staci Alden has been a dedicated group fitness director at PRO Club in Seattle since 2012. She oversees a team of over 115 private Pilates and group fitness instructors, and she believes that successful leaders understand their most important role is to promote, serve and support their team. Staci teaches and hires for all 55 formats provided at PRO Club and is a master Balanced Body® barre and MOTR® instructor. Her leadership has increased instructor retention, built successful new programs and continues to grow department revenue each year.

  • Michael Mantell, Ph.D
    Michael Mantell earned his Ph.D. at the University of Pennsylvania. For more than 45 years he’s been helping people disturb themselves less and create lasting change with his compassion-based rational emotive behavior coaching methods. He served as Chief Psychologist for Children's Hospital of San Diego, Chief Psychologist for the San Diego Police Department, Chief Behavior Science Consultant for the American Council on Exercise, co-founder/Chief Science Officer of Plus Size Certified, Inc., and Assistant Clinical Professor, Department of Psychiatry, UCSD Medical School. He is a member of the Science Advisory Council of the International Council on Active Aging.

  • Matt Wright, MS
    Matt Wright, MS, is the VP of personal training and programming at City Fitness in Philadelphia and has 10+ years of experience in fitness leadership with an emphasis on member engagement, programmatic solutions for personal/group training, staff education/retention and team culture. He is an international presenter and educator, a member of the IDEA World Personal Trainer Committee and a former president of NEHRSA. As an adjunct professor, Matt has taught kinesiology, anatomy and physiology, and exercise technique and prescription. He holds a master’s degree in sport and exercise psychology and is a certified exercise physiologist.

  • Sheldon McBee, MS
    Sheldon McBee, MS, has a master's in degree in human nutrition, is an ACE-certified personal trainer and has over 18 years of experience in health and fitness. He is an experienced international presenter, lecturer, business consultant, fitness content developer and training director. Sheldon is a passionate and dynamic presenter who has been featured in numerous fitness education and training videos, and is currently the personal training director for Universal Athletic Club based in Lancaster, Pennsylvania.

  • Billy Polson
    Billy Polson, named one of America's Best 100 Trainers by Men's Journal, is a nationally recognized fitness entrepreneur, presenter and business performance coach. In 2004, looking to build an unparalleled training facility and a community of the Bay Area's leading independent fitness coaches, Billy founded DIAKADI Fitness, which has since been awarded San Francisco's Top Trainers and Gym for 13 straight years. Twenty years and three successful fitness brands later, Billy launched the Business Movement, DIAKADI's fitness entrepreneur education program, which has assisted hundreds of fitness business owners to develop powerful brands, and achieve their ultimate professional and personal lives.

  • Nickie Carrigan
    Nickie Carrigan has over 15 years of experience in the fitness industry. In 2013, she opened a debt-free studio called the Warehouse, then over the next 7 years, assembled an incredible team and grew a solid clientele from 30 to 150. Nickie’s unwavering belief in community goes beyond the four walls of her studio. Through local outings, teaching fitness in schools, social media engagement, hosting for-a-cause events, sponsoring local athletic teams, and monthly TV appearances, the Warehouse has become a cornerstone for fitness in her community.

  • Sarah Morrison
    Sarah Morrison is a personal trainer, group fitness instructor and 2x Elite Beachbody® coach. She began her career as a broadcast journalist with a passion for fitness, but she soon transitioned to a fitness professional with a niche for marketing. She is the communications director of Bay Athletic Club where she oversees their social media, website and newsletter, and helps strategize for new programs and offerings. In her Beachbody business, she leads a team of more than 500 coaches and has built her own brand for women who value their health and crave positivity.

  • Todd Durkin, MA
    Todd Durkin, MA, owns Fitness Quest 10 and Todd Durkin Enterprises. He is a human performance specialist who trains dozens of elite, high-profile NFL and MLB athletes and is the head of the Under Armour® Performance Training Council. Todd is also the recipient of the 2004 IDEA Personal Trainer of the Year and the 2005 ACE Personal Trainer of the Year awards.

  • Erin Kelly
    Erin Kelly is the chief strategy officer for Brick Bodies, a chain of health clubs in the Baltimore area. In this multifaceted role, she is responsible for leading innovation in fitness programming, managing the club’s go-to-market strategy and design, and driving employee satisfaction and retention. Erin previously spent 12 years with exercise programming leader Les Mills, first as a national distributor and ultimately as the executive vice president for B2B national key account management and client acquisition. Erin has more than 30 years in the fitness industry and enjoys speaking at industry conferences, consulting with fitness startups, traveling to new places, and on occasion, flexing her residential real estate license because, in her own words, she loves making deals.

  • Chris Stevenson
    Chris Stevenson is the founder of Stevenson Consulting, a full-service consulting firm in Westlake Village, California. His expertise stems from his past hands-on experience in all aspects of the health club industry. Chris specializes in member experience, team building, employee engagement and leadership. His success is reflected in his club’s Net Promoter Score, which is consistently in the 90s (industry average is in the 40s). Chris is an international speaker who regularly presents at IDEA World, IHRSA, Club Industry, and many other fitness and business events.

About the Author

Travis Barnes

Travis Barnes IDEA Author/Presenter

Travis Barnes is the founder and franchisor of Journey 333. He is an ACE certified personal trainer, coauthor of the bestselling book “Results Fitness” written with Rachel and Alwyn Cosgrove, author of Journey Fitness with forward written by Todd Durkin and co-author of 52 Amazing Journeys. He is an international presenter and teacher of FitBiz Mastery. It is his passion to teach fit pros how to systemize their business for success. To contact him just email [email protected]

Trina Gray

Trina Gray IDEA Author/Presenter

I love the business of fitness. I love coaching fitness professionals to do more with their skills and talents to change their communities. I teach trainers how to celebrate their way to success with smart business practices, savvy marketing and social media skills. My specialty is corporate fitness, on-line training, as well as owning and operating a full-service health club and a personal training studio. I am passionate and feel called to share it.

Mark Fisher

Mark Fisher IDEA Author/Presenter

Mark Fisher is a co-owner of Mark Fisher Fitness, the fitness home of choice for the Broadway community and #312 on the 2015 Inc 500 list of fastest growing companies in America. Mark and MFF have been featured in Forbes, the New York Times, the Huffington Post, Men’s Health and the Wall Street Journal, among others. He is the proud co-founder of The Uprising NYC. In his free time, Mark speaks around the country on fitness, business and personal development.

Brian Nunez

Brian Nunez IDEA Author/Presenter

Brian Nunez is an internationally recognized industry leader and award-winning presenter, inspiring coaches, companies and clients all over the world to live a focused, fit and free lifestyle. He is a best-selling author, Nike master trainer and successful entrepreneur, as well as one of the most sought after coaches in the world specializing in athletic performance, mental conditioning and business leadership. He is the founder of FNS Training Center, voted Silicon Valley's top training facility in 2016—2018, providing a one-of-a-kind team-training experience, along with personal training, nutrition coaching and mental conditioning.

Francesca  Schuler

Francesca Schuler IDEA Author/Presenter

Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 60 full service health clubs. Since joining in 2015, Francesca and her team transformed the organization to create a team and member centric culture. She prioritizes team member development and diversity as evidenced by the increase in women on the leadership team, at the club and corporate level, from less than 10% in 2015, to now 50%. Her diverse background generates innovative thinking in how to grow and develop your career in the fitness industry. Francesca is the founder and an advisory board member of the California Fitness Alliance, the first industry body uniting all health clubs, boutiques, studios, fitness professionals, manufactures and suppliers, and members under one voice in the state. She was named IHRSA’s Woman Leader of the Year in 2019 and was named one of 2014 SF Business Times Most Influential Women in Business. In 2013 she was award the Marketers that Matter award for Customer Engagement. She is also on the board of O’Neill Vintners & Distillers and the Advisory Board of Shoptelligence. Prior to joining In-Shape, Francesca held executive leadership roles with retail giants like BevMo!, Treasury Wine Estates Americas, Method Products, Inc., The Gap and was a partner at Marakon Associates, a boutique management consulting firm, where she advised consumer and retail companies. Francesca holds an M.B.A. from Wharton and a B.A. in Comparative Literature from Brown University.

Staci Alden

Staci Alden IDEA Author/Presenter

Staci is committed to helping group fitness managers elevate their programs, instructors, and leadership skills through writing, presenting and her YouTube channel. For over a decade she has overseen a team of over 100 private Pilates and group fitness instructors at a luxury health club in Seattle, Washington. Staci is also a master Balanced Body® barre and MOTR® instructor.

Andrew Simpson

Andrew Simpson IDEA Author/Presenter

Andrew Simpson is on a mission to help leaders in and out of the fitness industry to exponentially increase their influence and impact. He believes that when the leader gets better, everyone and everything in your business and life gets better. If you want to scale your organization and create the change in the world that you were created to make, it begins with leveling up your capacity to lead. Andrew is an author, speaker and the founder of Player's Fitness & Performance as well as the Winning Athlete Formula.

Rachel Cosgrove

Rachel Cosgrove IDEA Author/Presenter

I am the owner of Results Fitness, a fitness center in Southern California. I am the author of the book The Female Body Breakthrough published by Rodale, with my second book scheduled to be released in January 2013, I have my own column in Women's Health Magazine, and I am a contributor to many fitness publications including; Women's Health, Men's Health, Runner's World, More Magazine, Men's Fitness, Oxygen, and Muscle & Fitness Hers. I have worked as a consultant to Fortune 500 companies including Gatorade, Secret Deodorant, and presently Nike. I am passionate about changing the way fitness is done around the world, and I'm determined to help as many women as possible have their own breakthrough and achieve their full potential.

Michael Mantell

Michael Mantell IDEA Author/Presenter

Michael R. Mantell earned his Ph.D. at the University of Pennsylvania and his M.S. at Hahnemann Medical College, where he wrote his thesis on the psychological aspects of obesity. His career includes serving as the Chief Psychologist for Children’s Hospital in San Diego, and as the founding Chief Psychologist for the San Diego Police Department. He is the Senior Fitness Consultant for Behavioral Sciences for the American Council on Exercise, a member of the Scientific Advisory Board of the International Council on Active Aging, the Chief Behavior Science Consultant for the Premier Fitness Camp at Omni La Costa, a best-selling author of three books including the just released 25th Anniversary updated edition of his 1988 original “Don’t Sweat the Small Stuff, P.S. It’s All Small Stuff.” He is also an international behavior science fitness keynote speaker, an Advisor to numerous fitness-health organizations, and is featured in many worldwide fitness/health publications. He’s been featured on Oprah, Good Morning America, the Today Show, and has been a weekly contributor to many major news organizations including Fox and ABC News. He has presented programs at IDEA, ACE, Asia Fitness, ICAA, ABC, Medical Fitness and others. Dr. Mantell is a nationally sought after behavioral science coach for business leaders, elite amateur and professional athletes, individuals and families. He is listed is listed in the 2013 “The 100 Most Influential People in Health and Fitness.” http://greatist.com/health/most-influential-health-fitness-people Please connect with Michael at: Facebook: https://www.facebook.com/michael.mantell Linkedin: https://www.linkedin.com/in/drmichaelmantell Twitter: @DrSanDiego Twitter: @FitnessPsych

Sheldon McBee

Sheldon McBee IDEA Author/Presenter

Sheldon McBee, MS, has a master's in degree in human nutrition, is an ACE-certified personal trainer, and has over 18 years of experience in health and fitness. He is an experienced international presenter, lecturer, business consultant, fitness content developer and training director. Sheldon is a passionate and dynamic presenter who has been featured in numerous fitness education and training videos, and is currently the personal training director for Universal Athletic Club based in Lancaster, Pennsylvania.

Billy Polson

Billy Polson IDEA Author/Presenter

Billy Polson, named one of America's Best 100 Trainers by Men's Journal, is a three time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and fitness studio owners worldwide. In 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 14 years. His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with developing the confidence and momentum for achieving their ultimate brands.

Matthew Wright

Matthew Wright IDEA Author/Presenter

Matt Wright MS, EP-C is a Partner at The Fort Athletic Club in Oceanport, NJ. Matt has spent 10+ years in Fitness Leadership with an emphasis on member engagement, programmatic solutions for personal/group training, staff education/retention and team culture. Matt is an International Presenter/Educator, member of the IDEA World Personal Trainer Committee and former President of NEHRSA. Matt has educated as an adjunct professor teaching: Kinesiology, Anatomy & Physiology, and Exercise Technique & Prescription. He holds a Masters Degree in Sport & Exercise Psychology and is a Certified Exercise Physiologist. 

Nickie Carrigan

Nickie Carrigan IDEA Author/Presenter

Nicole (Nickie) Carrigan is a Nationally Certified Personal Trainer and Group Fitness Instructor. With more than 15 years experience in the fitness industry, she can motivate you to achieve your fitness goals. Nickie also carries specialty certificates in a variety of areas including Beachbody's World Class Programs INSANITY and PiYo, Les Mills BodyVive, Aqua Fitness, TRX, Kettlebell, and Active Older Adults. Nickie has helped clients from ages 6-93 lead a more active and healthy lifestyle.

Sarah Morrison

Sarah Morrison IDEA Author/Presenter

Sarah Morrison is a personal trainer, group fitness instructor and 2x Elite Beachbody® coach. She began her career as a broadcast journalist with a passion for fitness, but she soon transitioned to a fitness professional with a niche for marketing. She is the communications director of Bay Athletic Club where she oversees their social media, website and newsletter, and helps strategize for new programs and offerings. In her Beachbody business, she leads a team of more than 500 coaches and has built her own brand for women who value their health and crave positivity.

Todd Durkin, MA

Todd Durkin, MA IDEA Author/Presenter

Todd Durkin, MA, owns Fitness Quest 10 and Todd Durkin Enterprises. He is a human performance specialist who trains dozens of elite, high-profile NFL and MLB athletes and is the head of the Under Armour® Performance Training Council. Todd is also the recipient of the 2004 IDEA Personal Trainer of the Year and the 2005 ACE Personal Trainer of the Year awards. Certifications: ACE, NSCA

Erin Kelly

Erin Kelly IDEA Author/Presenter

Erin Kelly is the chief strategy officer for Brick Bodies, a chain of health clubs in the Baltimore area. In this multifaceted role, she is responsible for leading innovation in fitness programming, managing the club’s go-to-market strategy and design, and driving employee satisfaction and retention. Erin previously spent 12 years with exercise programming leader Les Mills, first as a national distributor and ultimately as the executive vice president for B2B national key account management and client acquisition. Erin has more than 30 years in the fitness industry and enjoys speaking at industry conferences, consulting with fitness startups, traveling to new places, and on occasion, flexing her residential real estate license because, in her own words, she loves making deals.

Chris Stevenson

Chris Stevenson IDEA Author/Presenter

Chris Stevenson - former Power Ranger stuntman - is the founder of Stevenson Consulting, a full-service consulting firm based in Westlake Village, California. Chris’s current focus is to help businesses and entrepreneurs of all types maximize potential. His expertise stems from his past hands-on experience in all aspects of the health club industry. For almost 20 years, Chris and his team successfully owned and operated Stevenson Fitness, a full-service boutique health club in Southern California. The club’s success was based on providing an unparalleled member experience, centered on proper staffing, systematic operations, and world-class leadership. This success was reflected in the club’s NPS, which was consistently in the 90s (industry average is in the 40s). Chris recently founded Be Military Fit California to bring the world-renowned brand to the U.S. Be Military Fit is the world leader in military fitness and outdoor training. In addition, Chris is an international speaker who regularly presents at IDEA, IHRSA, Club Industry, and many other fitness and business events. He also sits on the board of directors of IHRSA and the Customer Engagement Academy. From health and wellness to business strategies, Chris has the unique ability to instantaneously connect with people and to present viable, applicable lectures that resonate with every audience.

Peter Twist, MSc

Peter Twist, MSc IDEA Author/Presenter

Peter Twist, MSc, is the president and CEO of Twist Conditioning, Inc. He is an exercise physiologist with a specialization in coaching science. Having coached in the NHL for 11 years, Peter has worked with over 700 professional athletes. Peter received the National Strength and Conditioning Association's 1998 President's Award and the Can-Fit-Pro 2003 Specialty Presenter of the Year award. Certifications: NSCA

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