Creative Ideas That Inspire

by Joy Keller on Mar 01, 2011


Strive to offer something for each demographic in your facility—here are some examples.

Zen for Men yoga class at the Midland Country Club in Midland, Michigan, has enjoyed a “tremendous” response, according to fitness director Jennifer Spiegel, MA. “We gear [the class] toward male golfers, and focus on flexibility, strength and balance,” she says. “We have reached maximum capacity in our group fitness room, and [the men are] hooked on advancing in their yoga poses. As the instructor of this class, I have been so inspired to see its popularity rise.”

The Itasca, Illinois, park district offers two classes that pique interest in the community. The first is H.A.A.T., an hour-long class that utilizes stability balls, tubing, dumbbells, The Body Bar® and participants’ bodies to work hips, arms, abs and thighs. The other offering, Yoga-Romatherapy, “combines the art of aromatherapy with the practice of yoga.”

KOM (Keep On Moving) comes from retirement community Mary’s Woods at Marylhurst in Lake Oswego, Oregon. According to the online description, this class helps residents “move all joints through range of motion planes [and is] the perfect combination of gentle, yet effective aerobic exercises, muscle toning, stretch and strengthening [moves].”

The Beverly Hills Club in Beverly Hills, Michigan, provides both traditional as well as newer, more progressive classes. One example on the schedule is Aqua Zumba, “a water-based Zumba® class that features aerobic/fitness interval training with a combination of fast and slow rhythms set to Latin, African, Arabic and Hindu music.” Another example is Taekwon Aqua, which uses special buoyancy equipment to add resistance. According to the online schedule, “this total-body workout provides mental and physical conditioning without physical contact.”

The R.E.P. Workout (Reach Each Peak) focuses on a new “peak” exercise each month and encourages participants to track their progress weekly. The class, which is offered at the JCC Health Club in New York City, purports to support members as they “work to improve muscular strength and cardio endurance through exercise challenges.”

BodyNetix in Courtenay, British Columbia, has turned up the heat in its Pilates classes. According to the BodyNetix online class description, Hot Pilates “is done in a 98-degree room with 40% humidity, allowing you to both tone and strengthen your core.”

Sharing the Buzz
Have you heard of a creative new class? Drop us a line and share the buzz. Send an e-mail, a letter or a fax detailing the class. We’ll be publishing your ideas in upcoming issues.

Mail: 10455 Pacific Center Ct., San Diego, CA 92121-4339
Fax: (858) 535-8234


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About the Author

Joy Keller

Joy Keller IDEA Author/Presenter

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master. Joy joined IDEA Health & Fitness Association in 2002, and brought with her a wealth of information about how to fine-tune communication channels, after having spent her formative career years specializing in business-to-business journalism. Before she even graduated with honors from the respected University of Georgia journalism school, Joy was offered a job at one of the most successful trade publishing companies in the southeast, Shore Varrone, Inc. She made her mark in the automotive aftermarket industry as a creative thinker and journalist with an intuitive knack for researching and understanding niche audiences. Joy has worked on several titles, including Auto Trim & Restyling News, Truck Accessory News, Digital Output Magazine, Retail & Construction News, Miata magazine, Ford Racing, and many more. Her passion, however, lies with health and fitness. She was the associate editor of ACE Certified News while working at the American Council on Exercise, and transitioned that publication from a newsletter to a magazine. She has enjoyed 17 years at IDEA, where she has launched several publications, including the award-winning Inner IDEA Body-Mind Spirit Review, IDEA Pilates Today and IDEA Fit Business Success. Joy is a content creator and media 2.0 advocate who takes pride in discovering the unique information needs of qualified audiences, and she is dedicated to serving those needs while following the highest available standards.