July 2017


Inspiring The World To Fitness For 35 Years!
IDEA and Fitness Industry Milestones 1982–2017
2017 IDEA World Fitness Award Finalists
These 9 career pros have scaled to the pinnacle of our industry. Find out what keeps them inspired.
Lifestyle Transformation Strategies That Work
Four real-world clients reveal the secret ingredients that led to success.
Health News: Fact Or Fiction?
It's easier than ever to spread bogus health information online. Here's how to help your clients figure out what's real.
How Fitness Professionals Can Avoid On-the-Job Injuries
Your body is your business; protect your investment and keep your returns flowing.
How To Get Paid What You’re Really Worth
Earning higher pay starts with understanding the value that fitness delivers.
The Care And Feeding Of Superheroes
Learn how to find, attract and develop your dream team.


Food For Thought
The latest in nutrition news and science.

In Every Issue

warm-up 35 Years Of Education, Motivation And Inspiration
Making News
7 Ways We All Can Bridge The Gap
Bridging the Gap: ACE’s chief science officer reflects on key insights from 6 years of interviewing experts for this column.
Product Showcase
fitness handout Conditioning For Kayaking
Why Proper Rib-Cage Position Is Important
Body Lab: Proper thoracic-cage functioning sets the groundwork for healthy movement.

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