REACH More Clients: Be Loud and Proud

by Michael Piercy

25 Ratings

Online Course
Price
$64
IDEA Member
$59
IDEAfit+ Member
$0

Includes all course content in digital format

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Also Available As


Digital Video
Price
$34
IDEA Member
$24
IDEAfit+ Member
$0

Includes lifetime access to streaming video.

Description

Reach more of the right clients. It starts by knowing your brand, digging into your community and rolling up your sleeves to create momentum. As a thriving new studio owner, Michael will share how to develop relationships with local government and community organizations that lead to referrals. He'll teach how to carve a niche in your neighborhood for programs like 30-minute HIIT workouts, athletic conditioning and workplace wellness. Be loud and proud of what you offer. Reach more clients by implementing these tips from the trenches.

Available Course Credits

AASFP
0.10
ACSM
1.00
ACTION
0.10
AFPA
1.00
CHEK
1.00
FAI
1.00
IFPA
1.00
ISSA
1.00
NAFC
0.10
NCCPT
1.00
NCSF
0.50
NESTA
0.10
NETA
1.00
NFPT
0.25
NSPA
1.00
PAI
1.00
PTIA
1.00
REPs UAE
1.00
W.I.T.S.
1.00

Learning Objectives

  1. Describe external marketing concepts.
  2. Explain the differences between traditional marketing approaches and modern techniques.
  3. Explain the elements of a community marketing approach.
  4. List ways to engage your community.
  5. Explain how-to strategies for becoming a local celebrity.
  6. Describe tactics to craft a personalized community marketing approach.

Course Content

REACH More Clients: Be Loud and Proud
Module

About the Author

Michael Piercy

Michael Piercy IDEA Author/Presenter

Michael came into the fitness industry full time following a career in professional baseball in which he played for 3 Major league organizations. During his Baseball career, Mike had the pleasure of working with and creating programs for many fellow athletes, providing the foundation for a future career in the fitness industry. Mike is the owner of The LAB (Performance & Sports Science) in Fairfield, NJ, a member of the Under Armour training team, and a TRX Senior Master Course Instructor teaching various educational formats. Mike is the recipient of the Prestigious 2017 IDEA Personal Trainer of the year award and also the 2013 TRX Overall Instructor of the Year award (F.A.C.E.U.P) for his great attitude, community spirit, and inspirational teaching. Mike specializes in Performance enhancement for the modern athlete and active adults. He is currently certified through the National Academy of Sports Medicine as a Certified Personal trainer, Corrective exercise specialist, Performance Enhancement Specialist, and is also a Certified Strength & Conditioning Specialist. He has received his Bachelor of Science degree from Kean University and a Master of Science degree in Exercise Science and Performance Enhancement.

What's Included


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