July-August 2016 IDEA Fitness Journal Quiz 3: Abandon Stereotypes When Marketing to Older Adults

Online Course
Price
$25
IDEA Member
$20
ACE Price
$20

Includes all course content in digital format

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Description

This quiz contains a feature article that describes a fresh approach to marketing fitness and wellness services to older adults. To connect with Baby Boomers and their elders, target their interests and abandon stereotypes.

Available Course Credits

AASFP
0.10
ACSM
1.00
ACTION
0.10
AFPA
1.00
FAI
1.00
IFPA
1.00
ISFTA
1.00
ISSA
1.00
NBHWC
1.00
NCCPT
1.00
NCEP
1.00
NCSF
0.50
NESTA
0.10
NETA
1.00
NFPT
0.25

Learning Objectives

    After reading this article, you should be able to:
  1. Determine how to adjust your facility and programs to attract older adults.
  2. Design marketing campaigns that are relevant to older consumers.
  3. Incorporate marketing messages into all areas of the club, studio or training center.
  4. Effectively incorporate visual elements into a marketing tool.
  5. Name the functional levels of older consumers.

Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

July-August 2016 IDEA Fitness Journal Quiz 3: Abandon Stereotypes When Marketing to Older Adults
Module

What's Included


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Videos and interactive content designed for a proven learning experience.

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