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Question asked by Missy Reece 1890 days ago

Where are places that baby boomers hang out?

Baby Boomer FitnessGroup ExerciseGroup Fitness ClassesGroup FitnessSenior Fitnessseniors

I train in a hydrotherapy pool that is great for people who want to workout but can't on land due to joint pain, bad knees, or back issues. The pool helps my clients find a way to workout and strengthen muscles to help lose weight and decrease pain.
I am suppose to do some of my own marketing, and as a request from my boss, look for some places where "baby boomers" hang out to try to market to. (Hang up fliers, try to set up presentations about the pool, etc.)
I have already done a presentation at our local Senior Center, but I am trying to think of other places that people may visit. (Most places like doctors offices etc. probably won't advertise the pool since I technically work in a therapy setting, so other places are competition).
Any suggestions are greatly appreciated. Thanks!

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Answered by Karin Singleton 1890 days ago
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Hi Missy,

why limit yourself to baby boomers? Have you contacted places like Weight Watchers and similar places? Chiropractors are usually very open to aquatic therapy, and you can also try to strike up a connection with other PT offices that do not have a pool.

Karin Singleton
www.meltnc.com
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Answered by Amy Batuk 1890 days ago
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Hi Missy,

All of Karin's ideas are great! How about doing a weekly presentation about the benefits of hydrotherapy at your local library or some other similar location?
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Answered by Christine Hales 1890 days ago
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Hi Missy,

You were right on with the local Senior Center..... Is it part of your local Community Center? If not, you should try there as well (Ours are in the same building, but separate). Baby boomers are a growing part of both where I live. How about your local Y if you have one?

Also, as baby boomers are a growing part of my own clientele, and I'm also starting to make connections with their doctors and physical therapists and chiropractors--so there may be opportunities there as well.

Also, I see many baby boomer groups at local grocery store cafes having coffee and playing cards or other games, so there may be some opportunity there. Check with management to see if you would be able to post fliers.

Good luck,
Christine

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Answered by Nancy Korf 1890 days ago
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Starbucks?

(I'm only partially kidding)

Are there any little clusters of shops around where you live that have local community boards? Micro restaurants are popping up around my area in clusters of 6-8 restaurants. Maybe you can find a community board in one of them.
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Answered by Natalie Smith 1889 days ago
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Hello Missy Reece,
The banks have bulletin boards, too. Churches are great places, also.
Take care,
Natalie aka NAPS 2 B Fit.
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Answered by Ariadne Greenberg 1889 days ago
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Most Ys have pools so you might find a similar competition of interest as you mention before.

Karin is right about targeting places like weight watchers. Water is a good place to build strength and to keep weight off of joints that are overstressed.

You might look at yoga studios in your area that offer chair or senior classes. A stand alone yoga studio is rarely going to have a pool, and being able to offer presentations on other wellness services might be of interest to them.

You might also look for nutritionists and see if you can make some connections there. Most people who use their services are interested in making positive changes in their lives, and many are not yet regular exercisers. In addition, unless they were referred by a physician or have food allergies they often must pay out of pocket, so will have discretionary funds available to try other things.
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Answered by Marcum Healthy 1886 days ago
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Hi Missy,

I have a great idea, haha I think it is.
What about your local physical therapy (PT) clinics. Clients only get so many sessions approved via health insurance, so those who have the best interest for their patients may be very happy to give options to their patients.

This can be in-conjunction with the physical therapy and/or after. I've consulted a number of my clients PTs and the PTs were very helpful.

Keep us posted.
Yvette
Marcum Healthy :)
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Answered by Martin Petrofes 1884 days ago
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The boomers are a very diverse group. I suggest getting involved in your community health and fitness promotional events, health fairs and things like that. Give some type of promotional things to be given away at 5Ks, etc. T-shirts, water bottles, free sessions/screenings, etc.
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Answered by Jack Thomas 939 days ago
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The thought of introducing solid foods to baby usually fills parents with a mix of both excitement and nervousness.

There’s the delight that comes with reaching such a significant milestone and starting a new chapter in baby’s life, but then:

What about choosing the right foods?
What about the risk of choking or allergies?
What if they don’t enjoy eating?

https://www.usehealthtips.com/introducing-solid-foods-baby-10-helpful-ti...
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