We like to hold monthly events in our studio; any successful ideas out there?

I've not done this but I had an orthotic & prosthetic business that specializes in the diabetic population tell me they get a lot of business by speaking to diabetic associations in the area. I'm not sure what all they did, shoes, compression socks etc. A good combination would be how exercise can help with diabetes.

I bet any of the associations related to the aging -- American Heart Asso, diabetes, alzheimer's , defensive driving, even internet & computer skills.

Hope this helps.

Have you thought about sending out an interest survey form to your clients. Perhaps they might suggest the type of lectures, programs that they would like to see offered at their gym.

I have parties where my cleints bring food to share with the contents/calories etc, labeled on the bottom of the plate. We taste and judge, sometimes I will fine tune some dishes and give healthier suggestions, then everyone passes out their recepies to share.
We then have a best of dish with a prize for the winner! It's fun.
You can do it at any event.

I have also offered a "stretch" class, which is a huge hit, along with chair massages.

I have an association with a wellness center that is part of a hospital. They run monthly screenings that include cholesterol, glucose and some simple measurements. This is linked to information how diet and exercise can help with the management of this data.

What is the purpose?

To mix the current clients in a social atmosphere?

Or to get new clients?

Or??? You could be more goal specific. Thanks.

I am going to try Stephen's idea from above.

Mac Dodds M.A., Certified Strength and Conditioning Specialist

http://goodlifefitness.biz

We do monthly fitness contests on the first Monday of the month at one of the clubs where I work. Members, as well as the public, are welcome. Some of them are actual tests of fitness (i.e. tire pull for distance in 10 seconds). Others are more for fun and to get to meet our trainers, like learn one exercise with each trainer and everyone who does all of the exercises gets their name in a raffle for a prize. We've also had some crazy relays. All in the name of community building, member retention, and having members bring a friend to try the gym free and see if we're a good fit for them.